George Hotel, BW Signature Collection | City stay in Norwich | Book Now

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George Hotel, BW Signature Collection Norwich Exterior photo

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Key details

About the Hotel

Arlington Lane, Norwich, United Kingdom, NR2 2DA

A 10-minute walk from the city centre

Great

8.6

9.1

/10

5.0

4.4

Loved by George Hotel, BW Signature Collection guests

Really good customer service
Comfortable bed
Spacious public areas
Delicious meals

"The King Suite is lovely; spacious, clean, comfortable with all of the in-room amenities you need and the lovely bath is a treat."

Sandra P from United Kingdom

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"City centre was only 10 -15 minute walk, lovely city and left my car in the hotel car park."

Harnaik from United Kingdom

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"Easy 15 minute walk into Norwich, and parking at hotel was an added bonus."

nicola from United Kingdom

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Location

George Hotel is located just a 12-minute walk from Norwich City Centre, providing easy access to attractions such as the Castle and Cathedral. The hotel offers ample free parking for guests and is approximately 20 minutes by car from Norwich International Airport. Nearby Chapelfield Shopping Centre adds convenience for those looking to enjoy retail therapy.

Dining

The award-winning restaurant, No. 10 Arlington Coffee Lounge, Bar and Bistro, offers a diverse menu featuring modern European cuisine. Guests can enjoy a full English breakfast, light lunches, or an à la carte dinner made with fresh, seasonal ingredients. For lighter fare, the Lounge Bar serves morning coffee and bar meals alongside a wide selection of beverages.

Rooms

Individual rooms at George Hotel provide private bathrooms equipped with essential amenities. Each room includes a work desk, tea/coffee-making facilities, TV, and radio for added convenience. This variety of room amenities caters to the needs of both leisure and business travelers.

Accessibility

George Hotel ensures ease of access with its proximity to Norwich Railway Station, located 1.5 miles away. The layout of the hotel accommodates guests with mobility challenges, offering options for easy navigation. Considerate services are readily available to assist guests during their stay.

Business Amenities

The hotel offers facilities suitable for business travelers, with dedicated workspaces in individual rooms. Meeting areas are available for hosting conferences or events, enhancing productivity. High-quality dining options for business meetings are easily accessible at the on-site restaurant.

Highlights

Location: 12 minutes walk from Norwich City centre

Dining: Award-winning restaurant, No. 10 Arlington Coffee Lounge

Rooms: Individual rooms with private bathrooms

Business: Meeting areas for conferences and events

Must-do experiences

Discover the beautiful Norwich Cathedral and its stunning architecture.
Try the local delicacy, Norse pie, at the historic Adam and Eve pub.
Stroll through the Norwich Market for unique local crafts and food.
Visit the Sainsbury Centre for Visual Arts to enjoy modern masterpieces.
Wander the charming Elm Hill for picturesque streets and quaint shops.

Location: Great

8.9/10Review score

See hotel location on map

Guest Emotional Experience

Away at HomeHome away

“Working away at the other end of the country can be a real chore, but the team here endeavour to make ot as much a 'home away from home, as possible.”

Mark Sweetmore from United Kingdom

Perfect for Finding FriendsMeeting Point

“The out-door seating area was perfect for meeting and greeting our friends as they arrived or returned from their adventures.”

TwooldPensioners

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Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.

Standard Single Room

2 persons

240 sq. feet

1 Single bed

room details

Superior Single Room

2 persons

240 sq. feet

1 Single bed

room details

Standard Double Room

2 persons

305 sq. feet

1 Double bed

room details

Family Room Double Single Beds

2 persons

315 sq. feet

1 Single Bed or 1 Double Bed

room details

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Check Dates & Room Rates

See what's available for your travel dates

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

Facilities: Great

8.7/10Review score

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
Pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Luggage storage
Smoke detectors
Fire extinguishers
Key access

Services

Pet amenities available
Room service
Housekeeping
Dry cleaning
Welcome drink

Dining

In-room breakfast
Restaurant
Bar/ Lounge area
Packed lunches
Special diet menus

Business

Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots
Children's buffet
Board games

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Room features

Air conditioning
Heating
Sitting area
Terrace
Garden furniture
Tea and coffee facilities

Media

Direct dial telephone
AM/FM alarm clock

Dining Onsite

At George Hotel, BW Signature Collection, guests can indulge in delightful culinary experiences at No. 10 The Arlington Bistro, where modern European cuisine pairs beautifully with a cozy atmosphere. The dining options cater to diverse dietary preferences, ensuring a satisfying meal at any time of day.

George Hotel, BW Signature Collection Norwich Restaurant photo

No. 10 The Arlington Bistro

British and Mediterranean cuisine

Ambiance

A relaxed yet vibrant space perfect for gatherings, featuring tasteful decor that invites guests to linger and enjoy.

Key Offerings

Enjoy a varied bistro menu alongside an ever-changing specials board that showcases seasonal ingredients. Breakfast includes a cooked-to-order selection, while lunch presents light options and satisfying afternoon teas.

Reservation

Not needed

Breakfast served weekdays from 7 AM to 9:30 AM; lunch and dinner hours vary throughout the day.

George Hotel, BW Signature Collection Location

Arlington Lane, Norwich, United Kingdom, NR2 2DA

Map view

Arlington Lane, Norwich, United Kingdom, NR2 2DA

City landmarks

Church

Norwich Cathedral

1.4 mi

Landmark

Norwich Castle

1.1 mi

Park

Eaton Park

1.2 mi

Event hall

The Forum

1.1 mi

Garden

The Plantation Garden

1.1 mi

Church

Catholic Cathedral of St John the Baptist

1.1 mi

Museum

Strangers' Hall Museum

1.2 mi

Landmark

Elm Hill

1.3 mi

Church

St Peter Mancroft

4700 ft

Landmark

The Guildhall Norwich

1.1 mi

Museum

Sainsbury Centre for Visual Arts

1.9 mi

Landmark

Tombland

1.3 mi

Park

Earlham Park

1.5 mi

Church

Church Of St Giles

1.1 mi

Museum

Museum of Norwich at the Bridewell

1.3 mi

Landmark

Surrey House

3800 ft

Park

Chapelfield Gardens

1.2 mi

Gallery

Norwich Arts Centre

1.1 mi

Landmark

Riverside Walk

1.5 mi

Shopping Area

intu Chapelfield

4600 ft

Church

Church of St John Maddermarket

4800 ft

Landmark

The Mustard Shop Museum

1.0 mi

Museum

John Jarrold Printing Museum

1.4 mi

Landmark

City College Norwich

2200 ft

Church

Christ Church

2200 ft

Landmark

Gravity Trampoline Parks Norwich

1.4 mi

Shopping Area

Castle Mall

1.0 mi

Landmark

The South Asia Collection

1.1 mi

Museum

Dragon Hall

1.3 mi

Nearby

Church

Church Of The Holy Trinity

600 ft

Restaurants

Hong Kong Chinese Takeaway

2100 ft

166A Unthank Road

Unthank Kitchen

2700 ft

117 Unthank Road

New Sole Plaice

3300 ft

27 Suffolk Square Via Vauxhall Street

Bloomers & Danish

3200 ft

2 Distillery Square

Sanctuary Coffee Stop

3600 ft

Grove Walk

The Coachmakers Arms

2700 ft

9 St. Stephens Road

Sam's

3300 ft

26 Suffolk Square

Littlehaven Coffee Co

3000 ft

45 St. Stephens Square

The Pod

3400 ft

Norfolk & Norwich University Hospital

The Champion

3500 ft

101 Chapel Field Road

Explore Norwich

Local Highlights

Norwich Castle

5-minute drive

Norman castle with a museum showcasing local history and art. Special exhibits often refresh the experience.

Norwich Cathedral

10-minute drive

Stunning medieval architecture and beautiful gardens. Free entry with guided tours available on certain days.

Eaton Park

4-minute drive

Spacious park featuring botanical gardens, a café, and leisurely walking paths. Ideal for relaxation and family outings.

The Forum

5-minute drive

A modern public space that hosts events, exhibitions, and the popular city library. Great for culture lovers.

Walking in Wensum Local Nature Reserve

30-minute walk

Scenic trails and wildlife spotting make this nature reserve perfect for nature enthusiasts or quiet strolls.

Cycling at Eaton Park

4-minute drive

Bike rentals available at nearby shops. A perfect spot for a leisurely ride through beautiful landscapes.

Wellness at Sanctuary Coffee Stop

13-minute walk

Relaxing venue offering wellness programs and yoga sessions to recharge after a busy day.

Kayaking at River Wensum

10-minute drive

Rent kayaks to explore the scenic river. A thrilling adventure for water enthusiasts and families alike.

Unthank Kitchen

10-minute walk

Charming eatery focusing on seasonal local ingredients. Known for hearty breakfasts and cozy dinners.

New Sole Plaice

12-minute walk

Casual restaurant famous for its fresh fish and chips. Family-friendly with gluten-free options available.

Hong Kong Chinese Takeaway

8-minute walk

Authentic Chinese dishes, perfect for a quick meal. Popular among locals for its tasty offerings.

Bloomers & Danish

12-minute walk

Inviting bakery known for its pastries and coffee. Ideal for breakfast or a mid-afternoon snack.

Norwich Arts Centre

25-minute walk

Live music venue featuring diverse performances. Great atmosphere for both intimate concerts and larger events.

The Playhouse

25-minute walk

Quaint theater hosting plays, comedy shows, and events suitable for all ages. A vibrant spot for live performances.

The Birdcage

25-minute walk

Popular bar with a relaxed vibe, great for cocktails and live music. Weekly events draw a lively crowd.

Cinema City

20-minute walk

Independent cinema showcasing art films and blockbusters. Family-friendly screenings available during weekends.

Getting around

City Centre

Norwich21 min · 1.1 mi

Airports

Norwich International (NWI)19 min · 7.5 mi

Cambridge (CBG)143 min · 58.9 mi

Train

Norwich Train Station Building24 min · 1.2 mi

Bus

Bus stop3 min · 700 ft

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Property information and rules

Check-in

from 14:00-23:59

Check-out

until 11 am

Guest Parking

Private parking is possible on site for free.

Internet

Wireless internet is available in for free.

Breakfast

You can start your day with a full breakfast, which costs GBP15.95 per person per day.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are allowed on request.

Number of rooms:

Guest Ratings & Reviews

Real Guest Experiences & Ratings

Review summary

Based on recent reviews

Guests often praise the George Hotel's convenient location, which is within easy walking distance of the city centre. The rooms are generally considered clean and well-appointed, and many appreciate the air conditioning. Some guests have noted that the rooms can be a bit small and the decor a little worn, but the on-site restaurant receives consistently positive feedback and offers a pleasant dining experience, particularly with its outdoor seating area.

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Review score

Based on 1047 verified reviews

8.7/10

Great

92%

Recommend

Paid Wi-Fi

9.4/10

Staff

9.4/10

Value for money

8.5/10

Facilities

8.7/10

Pros

Beautiful building

Friendly staff

Comfortable bed

Cons

Awful parking

Basic bathroom

Georgia from Georgia

Family with children

family room one double bed bunk beds kitchen or sitting area

3 nights in November 2025

Reviewed:December 29, 2025

9/10

nice buildingfriendly staff

every member of staff were cute and helpful. i liked the look of the hotel, very nice building and interior.

the bedroom felt very basic and a little cheap.

0 Helpful

Reese from United States

Business traveller

standard twin room

3 nights in November 2025

Reviewed:December 27, 2025

7/10

excellent staffmodern roomcold roomloud air con

i found the staffs and the facilities excellent. i really like the large room, its very clean and modern.

the room was very cold when i arrived. there is no central heating but only an air con that makes lots of noise. it would be nice to find the room warm

0 Helpful

emily from united kingdom

standard double room

2 nights in October 2025

Reviewed:December 25, 2025

9.3/10

good dog-friendly stay

large bedpowerful showerclosed bedroom blinds

I booked this stay after searching for pet friendly options and i wasn't disappointed. our cottage room was perfect for easily taking my elderly dog out. the room was actually decorated and featured a large bed. The powerful, hot shower was great, though the temperature setting was sensitive.

the bedroom blinds seemed permanently closed, obscuring the view of roofs and air conditioning units. while i understand they're there to hide the outside, they could be updated with a film for better obscurity. i also couldn't open the window for fresh air.

Facilities

9/10

parking is available, a feature i appreciated. the hotel has a restaurant. it also has a bar area where dogs are welcome, so i appreciated the flexibility it provided.

Dining

10/10

I had a full breakfast, delicious. It included a choice of egg, bacon, sausage, and other options. the evening meals featured fine dining. I ate chicken in parmesan sauce and my partner enjoyed a pork chop.

Rooms

9/10

the room was super clean and smelled fresh, a detail i valued. it was decorated actually and included tea and coffee facilities. the bed was large, and i found it comfortable.

0 Helpful

Camila from Spain

Couple

Standard Double Room

4 nights in November 2025

Reviewed:December 23, 2025

9.3/10

Excellent Stay Near the City Center

free parkingfriendly staffclean room

The hotel is just off the main road and close to the city center. The hotel provides ample free parking . I found the reception area nicely decorated, and the staff were very friendly. My room was simple, clean, and well-equipped with essentials.

Dining

9/10

Breakfast was reasonably priced, and I enjoyed it . The food options were of good quality with nice selection (especially the pancakes!). The restaurant itself has an attractive glass-front.

Service

10/10

The front desk and staff were great, being both helpful and friendly. The service was warm and unobtrusive . The staff anticipated my needs as a guest, and this was greatly appreciated.

Facilities

9/10

The hotel has a charming building, easy to access. I found the location ideal, just four bus stops from the city center. The hotel provides safe car parking on site .

Rooms

9/10

The room was clean and comfortably furnished with ample hangers. The bathroom was very clean and modernised. I found the bed to be very comfortable, contributing to a restful stay at the hotel.

0 Helpful

John from United Kingdom

Standard Double Room

3 nights in November 2025

Reviewed:December 08, 2025

9/10

parking areamodern roomfriendly staff

the parking area at the rear was convenient. i found the room clean and modern with great facilities.. the breakfast had lots of choice. the staff were very friendly.

i could hear some noise from the corridor at times.

0 Helpful

Olivia from United Kingdom

Single

Standard Twin Room

3 nights in August 2025

Reviewed:November 15, 2025

6/10

awful parkingsignificant delay

The parking situation was REALLY awful. I found myself blocked in when trying to leave, causing a significant delay. I had to ask staff to move their cars (it wasn't their fault).

0 Helpful

Questions of the users

About George Hotel, BW Signature Collection

Is there a convenient bus stop located near the hotel for transportation into the city center? Additionally, can I leave my vehicle in the hotel parking area after checking out?

12 January 2024

Yes, there is a bus stop right outside the hotel, with services running approximately every 10 to 15 minutes to the city center. Guests are welcome to leave their vehicles in the hotel parking lot for the day after checking out.

Are there any rooms that do not require using stairs, considering one guest has difficulty with them due to blindness?

8 March 2024

There is an accessible room available, along with ground floor rooms that should meet your husband's needs.

Is room service available at the hotel, and are there any additional charges for it?

22 February 2024

Yes, room service is offered, and there is a standard tray charge of £3.50 for all orders. Please note that room service is available during designated food service hours.

Are there designated parking spots for disabled guests, and what should I do if the parking area is full?

5 April 2024

The hotel has one disabled parking space at the front. If it is full upon arrival, please check in at the reception desk for assistance.

What are the breakfast hours on weekdays and weekends?

17 September 2024

Breakfast is served from 7:00 AM to 10:00 AM on weekdays, and from 8:00 AM to 10:00 AM on weekends and bank holidays.

Does the hotel provide ground floor accommodations with twin beds for guests who may have mobility issues?

3 November 2024

Yes, there are ground floor rooms available that feature twin beds.

How long does it take to drive from Guist to the hotel?

14 August 2024

The drive from Guist to the hotel is approximately 40 minutes.

How can I secure a pet-friendly room with a king bed, and what is the cost?

19 October 2024

To book a pet-friendly room with a king bed, check the room description for pet policies, and you can submit any special requests during the booking process. Rates vary by room type.

What is the check-in time for guests arriving at the hotel?

28 January 2025

Check-in is available any time after 2:00 PM on the day of arrival.

Are there options for guests wanting rooms with bathtubs, and can this be specified during the booking process?

13 June 2024

Yes, there are various room types that come with bathtubs, and these requests can be made during the booking.